Customer engagement is the key challenge for any organization as the digital world continues to evolve. People are using their mobile devices to interact with businesses wherever and whenever they want, whether to shop, open a bank account, or renew a subscription. Enterprises have to create a compelling presence and engage customers with relevant personalized content at key moments.
For ease of use, organizations of medium or enterprise class require a product strong enough to withstand reasonably heavy use and an integrated platform approach, which can meet various business units’ needs with speed. It needs to be feature rich enough to deliver both workflow scenarios and content control, and flexible enough to meet changing priorities and requirements.
Enterprises need a flexible and feature rich web content management (WCM) framework to manage and serve wide range of content. They also need an agile and easy to use Portal framework to serve the personalized content as per customer requirements to variety of devices in a secure manner. Optimal choice is to integrate Adobe CQ5 (WCM with its Digital Marketing Suite) with Liferay Portal - Open source solution enabling the best of both worlds.
Adobe® CQ (Gartner’s Magic Quadrant for WCM) is the foundation of the Adobe Web Experience Management (WEM) solution. It provides digital marketers with easy-to-use, web-based applications for creating, managing, and delivering personalized online experiences. Adobe CQ provides out-of-the-box integration with other products in Adobe Digital Marketing Suite such as SiteCatalyst®, Test & Target™, Search&Promote and Adobe Scene7®.
Liferay (Featured in Gartner’s Magic Quadrant for Horizontal Portals) is an enterprise-class portal platform supporting a set of widely accepted industry standards, for example, the Sun Java Portlet Specification. This makes Liferay a more flexible product because it integrates more easily with other applications already in place in IT environments and enables integration with other entities. Liferay offers a menu of content management, web publishing, collaboration, social networking and workflow features that are seamlessly integrated and easily configurable to enterprise specific needs.
Business need for integrating Liferay with Adobe CQ
Liferay portal integrated with Adobe CQ5 serves as a robust solution serving both IT and non-IT users such as marketing team members or content authors. Liferay portal solution enables enterprises to pull together information and applications into one website where users based on role would have quick access to all content specific to their role. Additionally, portals can integrate various websites into a single unified website. For example, an enterprise may have an anonymous website, customer website, partner website, and an employee website.
Adobe CQ5’s unified platform enables marketers/content authors to rapidly develop and deploy new content, templates, designs, web components, mobile and social channels to users. Adobe CQ can be integrated with Liferay portal through ESB/SOA (such as Mule ESB) providing flexibility to IT department to serve needs of various business units and to leverage the best of Liferay Portal and Adobe’s WEM platform.
Integration of Liferay Portal with Adobe CQ
Integration Benefits
- Better performance and access to content through clustering and caching
- Content authors can publish content using content template and CQ5 user interface
- Web service will ensure loading articles in Liferay and indexing them using OOB search engine configured with Liferay
- Liferay will have custom content structure, themes and templates matching the CQ5 environment
- Multi-site-management, E-commerce, Social collaboration and Marketing campaign management with CQ platform
- Liferay with SOLR search integration will provide advanced and integrated content search for users
- Other enterprise systems could also be integrated with the front-end Liferay Portal to provide an Enterprise UXP (User Experience Platform) as shown below:
