The new official release of Liferay DXP 7.3 on the 29th of September 2020 has brought a range of possibilities for organizations to create digital experiences on the mobile, web, and devices connected via them.

The newest upgrade is so promising that every organization can be empowered with it. They can make the related systems streamline, provide insightful information to the users, and make the process very useful for content creation.

The process also improves experience management and digitizes operations, which benefits both business users as well as IT. The Liferay 7.3 optimizes the ability to the business users with just one press of a button.

The single platform is helpful for the IT personnel as it provides multiple solutions. The flexible and powerful APIs also makes continuous integration with the external systems.

Salesforce is adding another chapter to its growth profile with the purchase of MuleSoft. MuleSoft is one of the world's leading platforms for building application networks and is used by customers to link their business apps, databases, and corporate IT infrastructure into a unified system. Talking about Salesforce, though it currently leads the global CRM software market, the company likely sensed that its strongest growth potential lies outside its current area of expertise.

Today, companies of all shapes and sizes are moving towards Digital Transformation and Mulesoft helps them seamlessly integrate the next generation technologies into their current IT infrastructure.  

Every organization in the world wants to have a better understanding of customer needs, identify opportunities to help and solve their problems - all by managing customer information and interactions on a single platform that’s always accessible anytime anywhere.

For this reason, Google and Salesforce have come together to deliver a smarter and more collaborative experience to their customers across the globe. Specifically, this strategic collaboration will deliver new integrations that connect Salesforce with Google Analytics 360 and G Suite.
Now let’s dive into details to understand this better.

An Overview of the Collaboration

Salesforce has once again introduced a slew of new features to enhance the functionality of the tech solution. This year, the feature upgrades include the Lightning Experience and multiple others described in more than 500 pages of the release document. All these upgrades have the capacity to improve the experience for the users and help in increasing the efficiency with the new interface of Lightning.

To help you understand the features of Summer’17 from Salesforce, here are the top 10 features.

1. Ability to use classic email templates

Service delivery automation has become the need of the hour for numerous business organizations. Irrespective of their size, extent, and operations, businesses are trying to integrate processes that streamline daily operations, be cost efficient, and sustain business in the face of shrinking margins. Automating service deliveries is one such enabler today. Every business owner wants to accelerate bottom lines, and this can be hastened with the right technologies in place for efficiently and effectively handling tasks leading to improved quality of customer support.

Importance of service delivery automation

At CIGNEX we believe in staying ahead of the knowledge curve. Our learning initiatives help us to discover newer avenues of leveraging technology to service our customers. The recently concluded Salesforce Bootcamp is one such step in this direction. The deep orientation we had with the Salesforce stack of technology solutions has helped us immensely. We can align the best fit Salesforce solutions to your business based on your business needs, support requirements, and budgetary allocations.

Key takeaways from the Salesforce bootcamp

1. Salesforce Org analysis made clearer
   Salesforce org analysis helped us to understand how technology, people, and processes can be utilized cohesively. This rally of resources will not only make a difference to the customer business but also serve the larger community.

Salesforce has been the blue eyed boy of the SaaS industry and is currently the market leader in this segment. Salesforce.com's sale jumped by 24% to $6.7 billion in 2016 and the San Francisco-based company is on track to hit $10 billion in revenue for the current fiscal year.

But technology investors found another favourite in ServiceNow. Last year, SaaS services based seller, ServiceNow's 2016 sales grew exponentially by 38% to $1.4 billion, and it became the fastest-growing enterprise software company with more than $1 billion in revenue.

With the Lightning Experience release, Salesforce has finally done away with the dated look its interface sported till recently. While this is not a compelling reason to make the switch from Salesforce Classic to Lightning, the company says that it helps a lot when companies deal with their individual Salesforce CRM deployment based on their precise sales needs. Also, the ability to fine tune the solution by adding, removing widgets, apps, tools, and layouts is seen as a prime reason why companies would want to take the effort to execute the transition.