The Amalgamation of Big Data and Artificial Intelligence

Big Data and AI are two of the most well-known and valuable technologies today in the IT industry. According to MIT Sloan Management Review, Big Data and Artificial Intelligence together can shape the future by driving business value from data and analytics. It is to be noted that we live in a world full of data, which is expanding at an astonishing rate. According to an article recently published by Forbes, “over 2.5 quintillion bytes of data are created each day, and in 2020 alone, every...


Rebecca Sampson, June 30, 2020 | Posted in Big Data Analytics

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Will Big Data be a Game-Changer for the BFSI Sector in 2020?

Today, analytics is becoming a major game-changer in the financial sectors. Following the tradition, the banking, financial services, and insurance (BFSI) organizations are putting their full potential to widen their business opportunities and enhance the services that they provide their customers. According to an article recently published by Forbes, "over 2.5 quintillion bytes of data created each day." This is a massive number and therefore the significant increase in the customer volume,...


Rebecca Sampson, March 05, 2020 | Posted in Big Data Analytics

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Internet of Things—The Secret to Saving Millions

If you are reading this blog, you are probably already aware of Internet of Things (IoT). If not, then read on and if yes, then jump straight to the next paragraph to know how IoT can help you save millions of dollar. IoT is the technology that provides inter-connection between the things enabling them to communicate without physical interaction. How IoT Can Help Save Millions? Companies are on a continuous hunt for technologies that would save cost and time and IoT provides both. According...


Chandni Bhagchandani, October 14, 2016 | Posted in Big Data Analytics

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Expanding IoT to Retail Shopping

Connected devices are changing the way people all around the world lead their lives. Connected devices are bringing revolutionary changes to all industries and providing to be a significant disrupting force. The Internet of Things (IoT) is introducing innovation and new opportunities in the market by bringing every object, customer, and action into the digital kingdom. While the Internet of things may seem a little absurd or like a science fiction, it is fast becoming a reality. How Does IoT...


Chandni Bhagchandani, October 12, 2016 | Posted in Big Data Analytics

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Ensure Higher Conversion Rates with Data Driven Sales & Marketing

A year back when I was exploring marketing automation tool for my website, was surprised to see a picture of visitor who downloaded collateral from my website. Marketing and sales stacks available in the market are evolving everyday but they aren’t yet completely integrated at the data and process level. Cloud based Big Data Analytics platforms are building a foundation for creating scalable Systems of Insight to help marketing and sales team to target right audience, improve conversions,...


Nupur Patel, September 30, 2016 | Posted in Big Data Analytics

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Big Data Analytics Driving Robotic Yet Personalized Digital Experiences

Organizations today have differentiated their digital brands by reaching customers and prospects through different channels yet delivering tailored, relevant messages that speak to the requirements & aspirations of their target audiences. With Big Data, organizations can get a single view of their customers/prospects, which can later be micro-segmented, targeted and proposed with personalized messages, ads, products or services. You must have felt exceptionally well personalized digital...


Nupur Patel, September 12, 2016 | Posted in Big Data Analytics

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The Highway to Data-Driven Recruitment

The landscape of the recruitment and talent acquisition process has changed drastically in recent years. The recruiters search for the right candidates’ resume lying within the company, online job portals or from the recruitment agencies. However, both organizations and candidates often face dissatisfaction with the hiring process as these data sources are not updated and consistent. In future, this will no longer be the case as recruiters will have access to Big Data Analytics platforms which...


Manish Soota, July 22, 2016 | Posted in Big Data Analytics

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Big Data Use Cases for E-commerce Portal

Digital disruptions and transformed perceptions have created quite a stir in the global business landscape. Almost every business today aims at achieving unsurpassed operational efficiency, thus taking their dream ventures towards unparalleled success. What we come across in this context is a crucial question. Considering the collective growth rate of the global business arena, what is it that has helped enterprises take the giant leap towards fulfilling their objectives. The answer is Big...


Nupur Patel, July 12, 2016 | Posted in Big Data Analytics

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Data Visualisation will drive enterprise Big Data Analytics Usage

As an avid listener to all kinds of music, one of my procrastinating methods is spending time on Google’s Music Timeline. Not only does it give me a progression and sustenance in popularity of various music genres since 1950s, but it also feeds me the information of particular albums that sold the most number of copies in that specific genre. But my love for the graphic doesn’t end there. It also gives me immense pleasure to see that people are rediscovering their love for Jazz since 2000s...


Rahul Nair, June 13, 2016 | Posted in Big Data Analytics

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Internet of Things in 2016 & How will it Change the World?

In simple terms, Internet of Things is the interconnection of “Things” or objects like vehicles, building and devices that can interchange information among each other and human beings, through embedded hardware and software. Through IoT, these objects can sense and control each other across well-knit network connectivity and thus can be integrated onto computer based systems that can benefit people across several levels. This cyber physical arrangement provides the base for what we call today...


Chandni Bhagchandani, May 31, 2016 | Posted in Big Data Analytics

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