Internet of Things—The Secret to Saving Millions

If you are reading this blog, you are probably already aware of Internet of Things (IoT). If not, then read on and if yes, then jump straight to the next paragraph to know how IoT can help you save millions of dollar. IoT is the technology that provides inter-connection between the things enabling them to communicate without physical interaction. How IoT Can Help Save Millions? Companies are on a continuous hunt for technologies that would save cost and time and IoT provides both. According...

Chandni Bhagchandani, October 14, 2016 | Posted in Big Data Analytics

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Expanding IoT to Retail Shopping

Connected devices are changing the way people all around the world lead their lives. Connected devices are bringing revolutionary changes to all industries and providing to be a significant disrupting force. The Internet of Things (IoT) is introducing innovation and new opportunities in the market by bringing every object, customer, and action into the digital kingdom. While the Internet of things may seem a little absurd or like a science fiction, it is fast becoming a reality. How Does IoT...

Chandni Bhagchandani, October 12, 2016 | Posted in Big Data Analytics

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Ensure Higher Conversion Rates with Data Driven Sales & Marketing

A year back when I was exploring marketing automation tool for my website, was surprised to see a picture of visitor who downloaded collateral from my website. Marketing and sales stacks available in the market are evolving everyday but they aren’t yet completely integrated at the data and process level. Cloud based Big Data Analytics platforms are building a foundation for creating scalable Systems of Insight to help marketing and sales team to target right audience, improve conversions,...

Nupur Patel, September 30, 2016 | Posted in Big Data Analytics

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Big Data Analytics Driving Robotic Yet Personalized Digital Experiences

Organizations today have differentiated their digital brands by reaching customers and prospects through different channels yet delivering tailored, relevant messages that speak to the requirements & aspirations of their target audiences. With Big Data, organizations can get a single view of their customers/prospects, which can later be micro-segmented, targeted and proposed with personalized messages, ads, products or services. You must have felt exceptionally well personalized digital...

Nupur Patel, September 12, 2016 | Posted in Big Data Analytics

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The Highway to Data-Driven Recruitment

The landscape of the recruitment and talent acquisition process has changed drastically in recent years. The recruiters search for the right candidates’ resume lying within the company, online job portals or from the recruitment agencies. However, both organizations and candidates often face dissatisfaction with the hiring process as these data sources are not updated and consistent. In future, this will no longer be the case as recruiters will have access to Big Data Analytics platforms which...

Manish Soota, July 22, 2016 | Posted in Big Data Analytics

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Big Data Use Cases for E-commerce Portal

Digital disruptions and transformed perceptions have created quite a stir in the global business landscape. Almost every business today aims at achieving unsurpassed operational efficiency, thus taking their dream ventures towards unparalleled success. What we come across in this context is a crucial question. Considering the collective growth rate of the global business arena, what is it that has helped enterprises take the giant leap towards fulfilling their objectives. The answer is Big...

Nupur Patel, July 12, 2016 | Posted in Big Data Analytics

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Data Visualisation will drive enterprise Big Data Analytics Usage

As an avid listener to all kinds of music, one of my procrastinating methods is spending time on Google’s Music Timeline. Not only does it give me a progression and sustenance in popularity of various music genres since 1950s, but it also feeds me the information of particular albums that sold the most number of copies in that specific genre. But my love for the graphic doesn’t end there. It also gives me immense pleasure to see that people are rediscovering their love for Jazz since 2000s...

Rahul Nair, June 13, 2016 | Posted in Big Data Analytics

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Internet of Things in 2016 & How will it Change the World?

In simple terms, Internet of Things is the interconnection of “Things” or objects like vehicles, building and devices that can interchange information among each other and human beings, through embedded hardware and software. Through IoT, these objects can sense and control each other across well-knit network connectivity and thus can be integrated onto computer based systems that can benefit people across several levels. This cyber physical arrangement provides the base for what we call today...

Chandni Bhagchandani, May 31, 2016 | Posted in Big Data Analytics

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The USP of Big Data Analytics for Sales and Marketing

Big Data is witnessing increased adoption across industry verticals globally. The technology has proven its mettle to help companies leapfrog towards their growth objectives. It has enabled them to remain ahead of competition with valuable insights that makes all the difference. There is no function in the enterprise setup that has remained untouched by the direct or indirect influence of Big Data analytics. Even the mission-critical sales and marketing function has evolved for the better with...

Yash Badiani, May 25, 2016 | Posted in Big Data Analytics

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Predictive Analytics – Now a Way of Life

From Cassandra foretelling the destruction of Troy to prophecies of the three witches in Macbeth, the ability to see the future has always fascinated us. Though as a civilization, we have hardly tried to embark on it, other than the occasional lingering on astrology, tarot cards or reading tea leaves. Lately though with the advent of analyzing vast amount of data has allowed us to create forecasting models that have made it excessively simpler to foresee what’s coming. These forecasting...

Manish Soota, May 18, 2016 | Posted in Big Data Analytics

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