Salesforce Acquires Mulesoft – A Step towards Accelerating Digital Transformation

Salesforce is adding another chapter to its growth profile with the purchase of MuleSoft. MuleSoft is one of the world's leading platforms for building application networks and is used by customers to link their business apps, databases, and corporate IT infrastructure into a unified system. Talking about Salesforce, though it currently leads the global CRM software market, the company likely sensed that its strongest growth potential lies outside its current area of expertise. Today,...

Priyankap Sharma, April 09, 2018 | Posted in Customer Relationship Management (CRM)

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Collaboration of Google and Salesforce for Smarter Customer Engagement

Every organization in the world wants to have a better understanding of customer needs, identify opportunities to help and solve their problems - all by managing customer information and interactions on a single platform that’s always accessible anytime anywhere. For this reason, Google and Salesforce have come together to deliver a smarter and more collaborative experience to their customers across the globe. Specifically, this strategic collaboration will deliver new integrations that...

Priyankap Sharma, January 19, 2018 | Posted in Customer Relationship Management (CRM)

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Top 10 features of Salesforce Summer’17 Release

Salesforce has once again introduced a slew of new features to enhance the functionality of the tech solution. This year, the feature upgrades include the Lightning Experience and multiple others described in more than 500 pages of the release document. All these upgrades have the capacity to improve the experience for the users and help in increasing the efficiency with the new interface of Lightning. To help you understand the features of Summer’17 from Salesforce, here are the top 10...

Priyankap Sharma, September 15, 2017 | Posted in Customer Relationship Management (CRM)

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Automate Service Delivery with Salesforce & ITSM (ServiceAide) Integration

Service delivery automation has become the need of the hour for numerous business organizations. Irrespective of their size, extent, and operations, businesses are trying to integrate processes that streamline daily operations, be cost efficient, and sustain business in the face of shrinking margins. Automating service deliveries is one such enabler today. Every business owner wants to accelerate bottom lines, and this can be hastened with the right technologies in place for efficiently and...

PowerCignexUser , July 26, 2017 | Posted in Customer Relationship Management (CRM)

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Our Salesforce Bootcamp Takeaways

At CIGNEX Datamatics we believe in staying ahead of the knowledge curve. Our learning initiatives help us to discover newer avenues of leveraging technology to service our customers. The recently concluded Salesforce Bootcamp is one such step in this direction. The deep orientation we had with the Salesforce stack of technology solutions has helped us immensely. We can align the best fit Salesforce solutions to your business based on your business needs, support requirements, and budgetary...

Navaneeth Perde, June 08, 2017 | Posted in Customer Relationship Management (CRM)

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Salesforce Service Cloud and ServiceNow: Different approaches to CRM

Salesforce has been the blue eyed boy of the SaaS industry and is currently the market leader in this segment.'s sale jumped by 24% to $6.7 billion in 2016 and the San Francisco-based company is on track to hit $10 billion in revenue for the current fiscal year. But technology investors found another favourite in ServiceNow. Last year, SaaS services based seller, ServiceNow's 2016 sales grew exponentially by 38% to $1.4 billion, and it became the fastest-growing enterprise...

Shivani Singh, May 16, 2017 | Posted in Customer Relationship Management (CRM)

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Migrating from Salesforce Classic to Lightning – What You Need to Know

With the Lightning Experience release, Salesforce has finally done away with the dated look its interface sported till recently. While this is not a compelling reason to make the switch from Salesforce Classic to Lightning, the company says that it helps a lot when companies deal with their individual Salesforce CRM deployment based on their precise sales needs. Also, the ability to fine tune the solution by adding, removing widgets, apps, tools, and layouts is seen as a prime reason why...

Priyankap Sharma, April 28, 2017 | Posted in Customer Relationship Management (CRM)

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