Digitization has caused significant transformations in numerous sectors. From industrial and service-oriented to allied sectors, this phenomenon has completely revolutionized the business landscape. Business automation happens to be one of the most crucial effects of digitization. Take a look around, and you will discover scores of companies embracing automation to their benefits. From core business tasks to associated operations, automation seems to be the go-to solution for a myriad range of business challenges.

It’s evident that such increasing dependence on business automation will lead to the emergence of integrated platforms. And these platforms will be the key to earning more clients alongside achieving unsurpassed convenience.

In an emerging global economy, e-commerce applications coupled with secure electronic funds transfer have been key success drivers for the e-commerce business. For many merchants, an online e-commerce store offers incredible RoI along with great user experience. However, with increasing competition, you really need to make your store stand out to create a positive impression.

And how would you do that?

Simpl, by keeping in mind a few essential points when you start off with your very own e-commerce venture. In this post, we have compiled these essentials in one interesting list -

Magento is not celebrated as the world’s leading e-commerce platform for no reason. As a business owner, you get multiple advantages in choosing Magento over other website creation tools for your business because of following reasons

Introducing Liferay and Magento into your e-commerce strategy needs very little convincing. The two technologies have proven to be successful in multiple industry verticals in recent years. They have provided immense RoI to adopting organizations and its value spans across multiple benefits. At CIGNEX, we have helped many clients establish a formidable competitive edge with e-commerce portals designed using this stack of technologies. Let’s look at two such noteworthy cases.

1. Global E-commerce platform built on the prowess of Liferay and Magento

Being a major pure play open source technology player, CIGNEX has had significant engagement in the e-commerce space with numerous e-retail clients. One of the common questions the clients nowadays ask us is –

“Is it a good move to upgrade my store to Magento 1.9?”

This question has prompted us to develop a full-fledged blog for our esteemed e-commerce clients who still have this query in the back of their minds. Well, the answer to this query is

“Yes, an upgrade to Magento 1.9 will be most definitely preferable.”

Let’s do a deeper dive on some key aspects around this answer.

1. Do you actually need this upgrade?

Even though the B2C market remains diverse and staggered globally, there are a few interesting trends and patterns that holds true irrespective of the geography. One of these trends is the massive influx of mobile in making purchase decisions. Reports indicate that more than 10% of the total sales in US will happen online. This online retail domain is poised to grow to $435 billion by 2018. Of this, as much as 1/4th of the total e-commerce sale will be driven by mobile.

In the last decade, B2B commerce industry has witnessed huge traction in user base and sales, and still continues to do so today. This has become possible due to the benefits and impressive user experience provided by the current B2B ecommerce platforms. Rather than negotiating with a seller about a product’s wholesale rates in person, buyers prefer to do their own research, consider facts, and make an informed purchasing decision online.

Major Trends That Are Adding Value To Ecommerce Industry

The B2B ecommerce landscape is at a very interesting phase currently. With a total of $500 billion sales estimated from this segment, business owners are increasingly recognizing the critical importance of this piece of revenue generating pie. Growing at a rate of 19% every year, the expected market share of B2B ecommerce is expected to be $6.7 trillion by 2020. This certainly shows that the time is ripe for B2B business owners to climb the eCommerce bandwagon.

What B2B buyers want?

However the potential reward is only viable after B2B eCommerce providers invest in current trends, user choices and shifts in technological avenues. Some of the key factors that can make this a rewarding proposition would be –

Is Magento the best Option for any E-Commerce?

The answer is "YES" for above question.There are many reasons to propose “Magento” as an E-commerce platform. Some of are included here below.

Facile Site Management

Magento has feature of operating multiple stores. Merchant can operate stores on multiple websites. Magento helps merchant to manage them from single admin panel. Entire sales and customers can be managed from a single database. Such functionality saves a lot of time of placing orders and managing sales. Magento has other precious features such as multi-language, multi-currency support, product search, shipping, order management etc.

Modular Platform

The B2B ecommerce landscape is at a very interesting phase currently. With a total of $500 billion sales estimated from this segment, business owners are increasingly recognizing the critical importance of this piece of revenue generating pie.  Growing at a rate of 19% every year, the expected market share of B2B ecommerce is expected to be $6.7 trillion by 2020. This certainly shows that the time is ripe for B2B business owners to climb the ecommerce bandwagon.

What B2B Buyers want?

However the potential reward is only viable after B2B ecommerce providers invest in current trends, user choices and shifts in technological avenues. Some of the key factors that can make this a rewarding proposition would be –