The published article highlights the significant reasons behind adoption of Big Data technologies in the enterprise IT landscape. The article lays emphasis on cloud services’ role in Big Data implementation, especially for short-term jobs or applications where the bulk of data is already held in a cloud environment. Overall it states that cloud computing will increasingly play a huge role in expediting & easing the data acquisition to data delivery life cycle and it’s adoption is bound to grow by leaps and bounds in the next few years.