How Digital & Social Media are changing the role of Marketing in Lead Generation?

Lead generation is the way of attracting and converting the prospects into a customer who has shown up the interest in the products or services of a company. Typical examples in perspective of any company wherein interest indication actions are defined on filling up Contact Us/Quote form, Chatting with a company representative, Requesting a Call or Schedule a Meeting with Experts, Download Collateral etc. Approach to get leads for enterprises is changed due to Internet and purchasing behavior...


Arvind Sharma, February 21, 2018 | Posted in Thought Leadership

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3 Major Challenges to Consider Before Implementing RPA

While preparing the RPA implementation plan, the first thing to consider is the major challenges that would find its way in technical implementation.  While the use of workflow and decision-making technologies has grown over the years, new challenges are arising. Challenge 1 – Seamless Integrations and Dependent Processes One emerging concern is what happens when there are dependencies among automated activities, such as activities performed by bot 1 that triggers those performed by...


Ronak Shah, February 20, 2018 | Posted in Robotic Process Automation

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API Gateways Simplified – A high level introduction to what API Gateways are and how they fit in the Microservices based architecture

Microservices based architecture is the future of complex applications.  In this blog, we will ponder upon one the critical components of this architecture – API Gateway. Why someone would have thought of an API gateway? Let’s start with why an API gateway is needed in the first place. There are multiple challenges that a microservices based architecture faces when it serves real world requests from external systems: One client source needs data from multiple APIs – A client...


Shivani Singh, January 23, 2018 | Posted in Application Services

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Collaboration of Google and Salesforce for Smarter Customer Engagement

Every organization in the world wants to have a better understanding of customer needs, identify opportunities to help and solve their problems - all by managing customer information and interactions on a single platform that’s always accessible anytime anywhere. For this reason, Google and Salesforce have come together to deliver a smarter and more collaborative experience to their customers across the globe. Specifically, this strategic collaboration will deliver new integrations that...


Priyankap Sharma, January 19, 2018 | Posted in Salesforce

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5 Financial Processes you can automate with Robotic Process Automation

Major financial institutions are still treading water when it comes to Robotic Process Automation. They are starting small with tightly articulated pilot programs with clear objectives. Often, the primary roadblock in implementation of RPA programs start with qualification of right processes to automate. In this blogpost we explore five areas that you can easily automate using RPA platforms. 1. Accounts Payable There has been a considerable amount of skepticism considering the...


Rahul Nair, January 16, 2018 | Posted in Robotic Process Automation

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Modular Approach to Meet GDPR Compliance using Alfresco

In April 2016, the General Data Protection Regulation (GDPR) was passed in the European Union (EU) and will be enforced beginning in May 2018. The intention of GDPR is to strengthen and unify data protection for all individuals within the EU. Most organizations that process personal data about EU residents (whether as customers, contractors or employees) will need to comply with the GDPR. Compliance will be a significant undertaking for most enterprises and failure to have a defensible approach...


Arvind Sharma, January 09, 2018 | Posted in Enterprise Content Management

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Deliver Intelligent & Productive On-site Service with Field Service Lightning

With the announcement of Field Service Lighting, Salesforce has tried to close the gap between the customer calling customer reps, and field person servicing the customer based on the complaint or request. For companies using field service representatives like repair and servicing personnel, this is a valuable tool to boost the overall customer servicing experience. How it works? The tool allows maximum productivity from the field service personnel. If suppose, your company sends internet...


PowerCignexUser , October 03, 2017 | Posted in Robotic Process Automation

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Text Classification using Machine Learning

Check out the below recent headlines –  – 13th Aug 2017 - Elon Musk backed OpenAI’s bot defeats champion in Defeats of the Ancients 2 (DOTA2) –  – 15th Mar 2016 – Google’s AlphaGo AI beats world champion in Go These headlines point to the massive proliferation of Artificial Intelligence in general and Machine Learning in particular in our everyday world. What is Machine Learning? At a very high level, Machine Learning is the ability of computers to learn on their...


Yash Badiani, September 18, 2017 | Posted in Robotic Process Automation

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Top 10 features of Salesforce Summer’17 Release

Salesforce has once again introduced a slew of new features to enhance the functionality of the tech solution. This year, the feature upgrades include the Lightning Experience and multiple others described in more than 500 pages of the release document. All these upgrades have the capacity to improve the experience for the users and help in increasing the efficiency with the new interface of Lightning. To help you understand the features of Summer’17 from Salesforce, here are the top 10...


Priyankap Sharma, September 15, 2017 | Posted in Salesforce

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Automate Service Delivery with Salesforce & ITSM (ServiceAide) Integration

Service delivery automation has become the need of the hour for numerous business organizations. Irrespective of their size, extent, and operations, businesses are trying to integrate processes that streamline daily operations, be cost efficient, and sustain business in the face of shrinking margins. Automating service deliveries is one such enabler today. Every business owner wants to accelerate bottom lines, and this can be hastened with the right technologies in place for efficiently and...


PowerCignexUser , July 26, 2017 | Posted in Salesforce

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