Client Overview
UK-based global provider of risk management, insurance, reinsurance brokerage, human resource solutions and outsourcing services
Business Need
- Establish enterprise data architecture involving multiple disparate systems
- Data integration from unstructured data sources such as “click streams”, “ad server data”, “social media”, “web logs”, “customer feedback”, documents and forms
- Provide a cost effective, high performance DW/BI solution architecture
Solution
- Detailed data discovery to ensure that the data sourced is meaningful & adds value
- Integrating Talend ETL for flexibility & agility
- Definition/Execution of roadmap to ensure SUCCESS of the data warehouse including data validation
Key Benefits
- Data warehouse facilitating customer targeting, lead generation, campaign performance, customer profiling, site performance & intelligent content recommendation
- Increased ROI on campaigns due to targeted customer segmentation based on Products/ Vertical/ Industry
- 40% cost savings through Open Source ETL solution (Talend)