Client Overview

$400 million US -based insurance company offering individuals with insurance coverage in the education, law enforcement, fire-fighting and nursing sectors

Business Need

Replace JSF-based legacy insurance quote system with a digital marketing  platform  that;

  • Increases web leads
  • Provides an easy quote submission feature to reduce call center costs
  • Reduces shopping cart abandonment

Key Features

  • Standard platform across all web brands
  • Shared content and reusable functionality
  • Powerful CMS functionality for each web brand - marketing team in charge of content

Benefits

  • Competitive advantage with 500% increase in efficiency of quote creation

    • Reduced quote creation time from 30 minutes to 5 minutes