Client Overview

Founded in 1995, one of the world’s largest interactive marketing agencies headquartered in New York. with over 2000 employees and part of the global “Big Four” multi-national advertising companies with over €5.0 billion revenues

Business Need

  • Economies of scale missing with legacy marketing platform leading to higher cost with respect to implementation and support & limiting to serve more customers in real time
  • Need  for an integrated, flexible, scalable and cloud based digital marketing platform.

Features

  • A flexible, customizable and scalable SaaS platform - helps marketers create, manage, and reuse digital properties efficiently
  • Security & IAM– SSO, CMDB, Subversion
  • 100+ concurrent customers

Benefits

  • A single, scalable and self-service platform for end-clients to manage digital marketing activities
  • Speed – Accelerated digital engagement i.e. Easy to use, coordinate with partners, manage, and monitor
  • TCO reduction – Cloud based platform with Open Source products, reusable components