Skip to main content
By rebecca sampson | 12 Aug 2021

As a B2B merchant, the most ideal approach to stand apart from your competition and ensure that the clients stay with you for the long haul is by providing them with easy purchasing experiences that makes the clients' online movements simpler. B2B buyers regularly need to invest less time and energy on exploring and completing purchases, in contrast to retail purchasers.

We can use many components gave in the Liferay DXP platform to make further progress in order to stand out in the industry. The following are vital features required in this regard:

Catalog Configurations

Paper catalogs promptly depict a picture of difficult tasks. It is troublesome and exorbitant to plan and transport. Additionally, PDFs are an incredible instrument, however not when it comes to the B2B commerce trade. These are difficult to oversee and search for.

With Liferay B2B commerce B2B solution, you can innovate and create imaginative and intelligent catalogs, which can be easily accessed and managed. These catalogs can be made with specific authorizations, for example, client login, client access, and so on   

Purchasing Workflows

At the point when your hierarchical chain of command is perplexing, customer purchase is haywire. One approach to smooth this out is by utilizing modified work processes that match your client's purchase history and business needs. These cycles and work processes ought to be automated to guarantee a smooth product purchase lifecycle.

Self-Service Features

Don't we have the ability to shop from any B2C ecommerce site as per our timing and prerequisites?

B2B clients likewise require this flexibility. They ought to have the option to buy whenever without agonizing over the delegate who isn't receiving the call. You can enable your clients to deal with their respective accounts by means of self-service, which include order management, account subtleties, reordering, and shipment tracking.   

Pricing and Discounts

Dissimilar to B2C, B2B pricing models are perplexing. There's a differentiation dependent upon the account type, nation, region, and other variables. To add to this, membership fees and merchandise alter the cost.

Consequently, to deal with these configurations, a B2B platform offers pricing control and based on internal structures and subscriptions, pricing models can be modified.   

You can likewise utilize discounts and on bulk orders. In general, contingent upon your client base, you can vary evaluating models, validation rules, and so on

What Is The Future Of B2B E-Commerce?

For a B2B commerce business, innovation is the single component that can help capitalize on growth and development opportunities. This is the reason we need to see how B2B ecommerce can assist with relieving difficulties, tailor user experiences, and guarantee a smoother production network – further developing effectiveness and ROI.  

Only at that point in time you would have the option to convert clients into loyal users and draw in new leads.

Catering to New Online Buyers

Did you realize that the US has an enormous commercial center for B2B ecommerce and yet at the same time its online sales are 20% or less?

Be that as it may, at present the circumstances are unique and the numbers are improving. The pandemic has welcomed more B2B buyers into this scene, and there's no returning. Subsequently, we need a robust Liferay B2B online platform to take into account new client requests and demands.

Adjusting To Rapidly Shifting Buyer Expectations

As millennials enter the workforce, they need to change the present workings of the B2B commerce circumstances. They look for online experiences, real online purchases, and consistent data streaming. Data delivery and in-company models of the current market cannot be depended upon. It is imperative to expand and create a customized Omni channel experience for each B2B buyer.

Growing Emphasis on Digital Experiences

It is the ideal opportunity for B2B organizations to begin understanding their buyers. They need to treat feedback in a serious way to offer better B2B ecommerce experiences and zero in on productive and smooth digital experiences.

Liferay’s B2B Commerce Solution

Liferay's B2B ecommerce Solution is a creative and powerful platform due to DXP's capacity to blend business, content, portals, and the whole B2B journey. With this, we can interlace sales, marketing as well as IT teams – all while empowering seamless collaboration and exceptional customer service.

Develop Customer Satisfaction via Marketing

Liferay B2B ecommerce has countless tools that your advertising team can take advantage of to introduce content-rich, user-friendly catalogs to clients, alongside a vivid buyer experience. Marketers can likewise utilize advanced analytics that permits the delivery of exceptionally customized and targeted content to separate buyers and prospects.

High-Value Interactions on-Demand via Sales

We definitely realize that mind boggling catalogs of B2B trade associations can confound potential clients. Subsequently, Liferay B2B ecommerce has in-built sales tools that permit your outreach team to make a move instead of the client as coordinated by the client as it were.  Furthermore, advanced insights permit sales teams to counsel and guide B2B buyers towards the ideal choice.

Reduced Maintenance and Increased Value Creation via IT

For the most part, the IT team is loaded with requests from manifold teams. In any case, Liferay B2B commerce lowers assets and time spent on this activity, and your IT resources can zero in on enhancement, network security, and feature advancement.

The effects of the pandemic and other ongoing events have disturbed the B2B ecommerce market. We are encountering a shift to B2B ecommerce, as these progressions are setting down deep roots. The solitary contrast we can make in our system is to guarantee a smooth user experience – to acquire an upper hand. Check how Liferay B2B Commerce can streamline online purchases and customize strategies for your B2B business.

On the off chance that you need support carrying out and dealing with Liferay's B2B ecommerce platform, CIGNEX offers a full range of Liferay services that include development, Upgrade & Migration, Performance Tuning, and support. With profound experience and a consultative approach, we act as your true business partner in your success than just being a service partner. Our experience can help you ensure supply chain efficiency and smooth customer experiences in your organization. We have a limited time offer for 8 hours of free consultation. Take us up on it anytime!