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By dollar pathak | 19 Jun 2015

Is Magento the best Option for any E-Commerce?

The answer is "YES" for above question.There are many reasons to propose “Magento” as an E-commerce platform. Some of are included here below.

Facile Site Management

Magento has feature of operating multiple stores. Merchant can operate stores on multiple websites. Magento helps merchant to manage them from single admin panel. Entire sales and customers can be managed from a single database. Such functionality saves a lot of time of placing orders and managing sales. Magento has other precious features such as multi-language, multi-currency support, product search, shipping, order management etc.

Modular Platform

Magento is a flexible e-commerce platform which can be enhanced or customized as per the requirements. Merchant has a small business or large enterprise,  Magento can adapt small business requirements or complicated and sophisticated requirements. Magento is highly scalable and flexible that can be customized to serve any business model. Merchants can expand the Magento up to their anticipation provided that they work with a Magento expert team.

Search Engine Optimization Friendly Mechanism

Website must get enough traffic through search engine,It will help merchants to increase their business. Magento  has inbuilt feature to create clean URLs, tags and descriptions with keywords. Magento has OOB feature using which admin can change meta-tags, meta- description frequently, if website is not getting enough traffic. This will help in sales and revenue generation. It also has powerful tools such as Up-Sells and Cross-Sells using that merchant can promote other products.

Better look and Feel

Magento provides best look and feel because , it allows to integrate custom HTML in form of Magento theme.Using this feature, It is very much easier to get any desired look, any template and customize the store as per requirements. It also supports multiple theme within multiple stores and pages as well. This feature enables merchant to promote their store to show specific season.

Mobile Commerce

Magento has recently introduce responsive layout feature which allows users to have better shopping experience on mobile with different web browsers and devices.

User Friendly Navigation

Magento has easy user navigation which allows user to find their desire needs. It has advanced features like multiple images of a product, zoom-in capability; product reviews which also adds a unique shopping experience for customer.


Magento provides feature to enable SSL. Once SSL is installed on server, it can be enabled using configuration from admin panel. There is not any need to write extra code to achieve this feature. SSL provides safety to customers. If SSL enable on Magento store then customers would like to shop without any fear. Magento provides payment gateways using which customer can make their purchase using credit card. All in built payment gateways follows PCI standards. It means credit card details won’t be stored on Magento database.

Marketing Tools

Magento has plenty of marketing tools.It has features like “Newsletter”, “Promotion”, “Shopping Cart Rule” using which merchant can do better marketing. Magento also supports facebook integration. Email campaign can be run for promotion of special sale or any new arrivals. All such features save extra cost for marketing.

Reports and Analytics

Magento comes with inbuilt feature of google analytic integration. Using this feature store owner can track site visitors. This tool provide a report for search term used, most viewed products etc. Report functionality provides all account related and other important reports  from backend on a single click.

Community Support

There are number of free extensions are available in magento community, which helps to enhance magento features in easy manner. Such extensions save time and cost.