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Client Overview

Joint Venture of Leaders in PC Hardware & Digital Entertainment

Business Need

Soon after a joint venture our clients aimed at releasing a range of innovative product line of portable hard drives pre-loaded with movies. The product could be marketed through an ecommerce
website with customized features, for which they need for a reliable partner who can provide

  • An intuitive navigation for purchase of digital entertainment focused innovative products
  • Automated promotional coupon generation & online license activation
  • Admin interface with powerful functionalities
  • Aggressive product launch plan
  • Centralized dashboard


On understanding the client's business challenges and requirements, CIGNEX recommended the adoption of Magento e-Commerce solution. Key features of the site include:

  • e-Commerce Website with enterprise Flexibility and control over content features
  • Highly scalable & re-usable across multiple brands and businesses
  • Accordion style (i.e. one page) checkout
  • Integration of DRM, on-line license activation and marketing promotions and tools
  • Integration with
    • Multiple payment options like Chase Paymentech gateway
    • OpenCase (Java based CMS) and Magento through SOAP
    • Support for bulk product import from OpenCase CMS

Key Benefits

The Magento based e-Commerce deployment helped the client achieve the following benefits:

  • Richer end user experience through a unified platform with an online store
  • Full control over technology investments
  • Reduced TCO
  • Open Source adoption resulted in cost saving across license, infrastructure and maintenance costs