Client Overview
The relationship marketing division of JWT in middle-east, developing solutions both online and offline in direct marketing, interactive marketing and sales promotion.
Business Need
The client's marketing group in the middle-east wanted to develop a robust marketing campaign management system to increase overall efficiency and reduce business risks
Solution
On understanding the client's business challenges and requirements of having “Templatized Marketing Collaboration Site”, Alfresco Share (collaboration) was chosen to develop a campaign management system. Key features of the marketing automation solution include:
- A web 2.0 ready, collaborative campaign management system with a theme based GUI
- Contact manager – A customized feature that allows management of contacts for each campaign
- A robust workflow to manage campaign approval and associated documents
- Centralized role based asset repository (marketing assets, multimedia assets etc.) and access for closed campaigns for future reference
- Flexibility of creating form fields for campaign thus providing more customization options to system administrator
Key Benefits
Alfresco Share/collaboration deployment resulted in the following client-specific benefits:
- Templatized marketing collaboration site drastically improved efficiency & reduced cost
- A brand new campaign site for a specific campaign can be created at 90% reduction in time and cost
- Saving of approximately USD 1.8 million/year
- Over 70% reduction in cost (compare to other technology based solution) since Share is a built-in application of Alfresco EE system
