Client Overview

Southeast Asia based leading telecom operator with over 235 million subscribers , presence in 19 countries globally with 23,000 Employees

Business Need

The client wanted to launch Portal to generate additional revenue by offering value added services such as procuring music and popular TV episodes online. The client had announced a date for the launch of the proposed portal and their planned actions were:

  • Aggressive roll-out plan of 6 weeks to coincide with a major event
  • Interactive website with Digital Rights Management (DRM) integration with excellent user experience
  • Seamless access through multiple portals


On understanding the client's business challenges, requirements and scope of work, CIGNEX Datamatics recommended the adoption of Drupal, an Open Source content management system. Key features of the Digital Media Portal include:

  • Integration with verticals channel partners i.e. shipment and printing partners
  • Fast & secure subscriptions, rentals and downloads
  • Personalized online library & play lists
  • Advanced search with taxonomy
  • Preview of songs and episodes through an embedded dash media player
  • Web 2.0 features (news, photos, categorization based on popularity) with scrolling albums
  • Integration with back-end financial systems & SMS gateway
  • Integration with external content stores through Web Services
  • Allows secure download of music & episodes based on DRM

Key Benefits

Our solution of Drupal Portal with DRM integration resulted in the following clientspecific benefits

  • Richer end user experience through streamlined content management & content quality management
  • Personalization - delivering & managing content based on customer preferences
  • Fast turnaround time within 6 week
  • 70% reduction in roll-out over proprietary solutions
  • Won the “Best Mobile Music Service” award at the GSMA’s Asia Mobile Awards 2009