The rise of the digital consumer, the ubiquity of mobile devices and the influence exerted by review websites has redefined the way consumers make buying decisions. Purchase decisions are now made after reading reviews and ratings, before entering the store. However most CPG’s lag far behind in their capabilities to respond to these new moments of truth because the noise from the online conversations on social media is deafening. Only those who truly listen and respond to consumers will win their loyalty and dollars.
Online Reputation Management (ORM) tools give clarity to what is being said about you and your competitors products. They help craft strategies that shape the consumer perception and enable quick responses to both, positive and negative reputation allowing you to humanize your brand and connect with consumers in today’s digital world.
Learn how you can:
• Read the tell-tale signs of a reputation apocalypse
• Improve consumer engagement & drive brand loyalty, particularly with gen Y and millennials!
• Analyze consumer feedback for insights & decisions
• Respond within minutes to a negative reviews
• Track your competition
• Manage launch day sentiment
• Plan actionable campaigns
If driving consumer engagement, protecting your brand and creating competitive advantages are important to you, you can’t miss this webinar!
When: May 21, 2015 | 2:00pm EDT