News Date: Tuesday, August 12, 2008

August 12, 2008 - Sesame Street improving website
For almost 40 years, Sesame Street has been entertaining and teaching preschoolers and now it's moving to the next era.

Tuesday, August 12, 2008

Santa Clara, CA -- Sesame Street is unveiling a new website that includes a live-action muppet video with a new educational theme every day. When Sesame Street first went on the air 39-years ago, there were no websites. Now, tv shows are able to grow their audiences via the web and sesame street hopes to do just that with a newly upgraded site.

The goal is to attract children in the droves like Nickelodeon and Walt Disney sites do.Playing is the fun part, but learning is the goal. Teamwork between parent and child is vital and yes, there such a thing as too much web play according to Dr. Vincent Alfonso an expert in early childhood education. Sesame's new site also has parental controls and instead of animation, muppets interact with the kids. There are 3000 videos and 400 games.

To check out the new and improved site, go to http://www.sesamestreet.org/home/.

CIGNEX is proud to have built this solution end-to-end using Open Source ECM and Portal technologies, Alfresco and Liferay respectively. For a video of this news story, visit the ABC website at http://abclocal.go.com/wabc/story?section=news/local&id=6319923 (Click on the "Watch Video" link after the page loads completely)