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Santa Clara, CA, London, UK: CIGNEX, a leading provider of enterprise Open Source solutions, announced that it will be hosting a webinar on its Reputation Management Platform™, highlighting why businesses cannot afford to ignore early warning signs about their online business reputation and must attempt to shape their public perception by acknowledging and addressing customer feedback.  The webinar is scheduled for March 5, 2015, 10 AM California time and registrations are currently being accepted at this link.

According to a World Economic Forum study, on average more than 25% of a company’s market value is directly tied in to its reputation.  However, based on another survey by Deloitte and Forbes, companies are least prepared for reputation risk drivers beyond their direct control.

Vijay Iyer, CEO, CIGNEX said, “The rise of the digital consumer, the ubiquity of mobile devices and the popularity of review websites has redefined the way consumers make buying decisions while forcing companies to increasingly live up to their brand promise.  Our goal with the newly launched Reputation Management Platform (RMP™) is to help businesses pre-empt reputation damage arising from negative customer feedback and to positively impact customer buying behavior therefore, mitigating online reputation risk.”

CIGNEX’ Reputation Management Platform (RMP™) enables enterprises to build, monitor, manage and amplify their online business reputation.   It extracts real time reviews of brands, products and services from hundreds of online review websites allowing the user to make informed decisions, track competition products, handle, track & manage launch day sentiment, plan actionable campaigns & promotions and ultimately build a connection with existing and potential customers.

About CIGNEX ( CIGNEX, a subsidiary of Datamatics Global Services Ltd., is a Silicon Valley based, global, pure-play, Open Source consulting company offering enterprise-grade solutions, platforms, products and services for Systems of Engagement and Insight.

Since 2000, CIGNEX has been Making Open Source Work® using open standards platforms and tools that integrate with existing systems to achieve unparalleled results and leveraging its Adopt-Open-Elevate ™ execution framework to mitigate any risk. Find out more; please visit us on the web @

For more information, please contact:
Nirav Shah
Sr. Director, Marketing & Corporate Communications